Rauw Alejandro

Despacito by Puerto Rican singer Luis Fonsi, and Daddy Yankee became the song most streamed at the time within less than six months. The song is a blend of pop music and reggaeton did not just bring interest in reggaeton but also brought attention to Latin music in general. The Billboard Top 100 featured two songs that were Spanish generally, and four songs in the year the year 2016. In 2017, during the height of popularity for Despacito, 19 tracks mainly in Spanish have made it into the Top 100. In 2020, it will have 41 hits in this category. In the wake of Justin Bieber's dual remix to Despacito (2017) popular artists soon began collaborating with reggaeton artists, including Drake along with Bad Bunny on MIA (2018) and Madonna with Maluma on Medellin (2019). As early as 2020, some reggaeton musicians felt dissatisfied with the direction the genre was heading towards mainstream. Rauw Alajandro is a member of a brand new generation of musicians who are determined to shift the course. The incorporation of elements from electronic dance music, as well as different styles was an accepted practice.